ISC EAST VENUE CHANGING FOR 2002 SHOW

Sep 1, 2001 12:00 PM

In response to industry demand, Reed Exhibitions (REC), the producers of International Security Conference (ISC EXPO) and The Home Automation Show, have announced plans to adopt a rotational venue strategy between Orlando and New York, beginning in 2002.

REC announced that ISC/East and The Home Automation Show will be held in Orlando in even years, and in New York in odd years. ISC/East and The Home Automation Show 2002 are scheduled to take place August 14-16, 2002 at the Orange County Convention Center, Orlando, Fla.

Independent research shows that the move to Orlando will result in the same quantity and quality of buyers expected from an ISC EXPO event. According to surveys, 77 percent of prospects in the new geographic universe are likely to attend ISC EXPO/East in Orlando. Twenty-one percent of current New York attendees said they are likely to attend Orlando. That research also says ISC EXPO/East attendees plan to spend more than $1.2 billion on residential and system integration products in 2001.

“Rotating ISC/East between New York and Orlando will open new markets to both exhibitors and attendees in both venues,” says Eileen Baird, industry vice president of REC.

Adds Security Industry Association president and CEO Richard Chace: “The rotational strategy between Orlando and New York will result in new buyers attending each event and will result in a larger geographic representation. We fully support the decision.”

For information on attending or exhibiting at ISC EXPO or The Home Automation Show, call REC customer service at (203) 840-5602 or visit: http://isc.reedexpo.com or http://homeautomationshow.reedexpo.com.

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